Allergy is widespread in the UK, with 1 in 3 of the UK population affected by allergies at some point in their lives. Each year the number of allergy sufferers increases by 5% and half of all affected are children.
Childhood allergy is a significant problem for children and parents across the country. What in the past may have been considered a minor irritation, is now widely accepted as a serious problem. 50% of children in the UK have allergies, and for the parents this can mean a daily battle of trying to keep symptoms under control and round the clock dietary vigilance and anxiety.
